Paper Planes x VMR3

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Yo Soy Boricua, Pa Que Tu Lo Sepas

Victor Rivera, also known as VMR3, is a Puerto Rican artist, designer, and muralist from the East Coast who is currently based in Los Angeles. Influenced by a creative journey that began with illustration and evolved through graffiti, typography, and mixed media, he has developed a distinctive visual style rooted in culture, identity, and community. VMR3 grew up attending the Puerto Rican Day Parade and experiencing the pride, vibrancy, and energy of New York City's Puerto Rican community firsthand. Those experiences continue to inspire his work today, and he is honored to create pieces that celebrate the beauty, resilience, and cultural legacy of Puerto Ricans in New York and beyond.

Shop the Planes x VMR3 collection

VMR3 x Planes Puerto Rico 9Fifty Snapback Crown
VMR3 x Planes Puerto Rico 9Fifty Snapback Crown
BLACK

    VMR3 x Planes Puerto Rico 9Fifty Snapback Crown

    Regular price FJ$301 FJD
    Sale price FJ$301 FJD Regular price
    + Add
    VMR3 x Planes Puerto Rico Flag Tee
    VMR3 x Planes Puerto Rico Flag Tee
    WHITE
      Size

      VMR3 x Planes Puerto Rico Flag Tee

      Regular price FJ$164 FJD
      Sale price FJ$164 FJD Regular price
      + Add
      VMR3 x Planes Puerto Rico Coqui Tee
      VMR3 x Planes Puerto Rico Coqui Tee
      EGGSHELL
        Size

        VMR3 x Planes Puerto Rico Coqui Tee

        Regular price FJ$188 FJD
        Sale price FJ$188 FJD Regular price
        + Add
        VMR3 x Planes Puerto Rico 9Fifty Snapback Crown
        VMR3 x Planes Puerto Rico 9Fifty Snapback Crown
        BLACK

          VMR3 x Planes Puerto Rico 9Fifty Snapback Crown

          Regular price FJ$301 FJD
          Sale price FJ$301 FJD Regular price
          + Add
          VMR3 x Planes Puerto Rico Flag Tee
          VMR3 x Planes Puerto Rico Flag Tee
          WHITE
            Size

            VMR3 x Planes Puerto Rico Flag Tee

            Regular price FJ$164 FJD
            Sale price FJ$164 FJD Regular price
            + Add
            VMR3 x Planes Puerto Rico Coqui Tee
            VMR3 x Planes Puerto Rico Coqui Tee
            EGGSHELL
              Size

              VMR3 x Planes Puerto Rico Coqui Tee

              Regular price FJ$188 FJD
              Sale price FJ$188 FJD Regular price
              + Add

              The Story Behind the Collection

              Inspired by this year’s parade theme, “Somos Más Que 100 x 35,” which translates to “We are bigger than 100 x 35,” VMR3. reimagined the Paper Plane logo through the Puerto Rican flag to represent the journey of Puerto Ricans around the world, people who continue to build, create, and thrive wherever they go while carrying the island with them every step of the way and affirming that the island’s influence travels far beyond its geographic size. This collection draws inspiration from the original light blue of Puerto Rico’s first flag, honoring the island’s history while celebrating its enduring spirit. The designs feature the Coquí, a native frog whose unmistakable call echoes throughout Puerto Rico and serves as a symbol of home for many across the diaspora. The Coquí is surrounded by symbols of legacy, wearing the Pava, a straw hat worn by Jíbaros, and the Flor de Maga, which is the national flower of Puerto Rico. The Coquí is dancing to highlight the long history Puerto Ricans have with breakdancing and hip-hop. Together, these elements symbolize the many influences of the island throughout the diaspora.

              Continue Your Journey

              Carry the spirit of the collection forward and discover fresh arrivals built for everyday wear.