Built around Hov’s international legacy, this JAŸ-Z30 long sleeve brings a bold graphic treatment to a piece made for one of hip-hop’s biggest milestones.

London takes the spotlight. The JAŸ-Z30 celebration lands at Tottenham Hotspur Stadium on September 3rd & 4th, marking 30 years of Reasonable Doubt with two unforgettable nights in the city.

A London exclusive take on the JAŸ-Z30 collection, bringing the energy of the city into a commemorative piece made for Hov’s September 3rd & 4th takeover at Tottenham Hotspur Stadium.

The JAŸ-Z30 Euro Jay Jersey is one of those pieces that speaks for itself. Bold from top to bottom, with serious presence and unmistakable Hov energy, this is a standout built to turn heads and hold its place in the collection.

The Suede A-Frame Hat is a premium everyday essential. Classic A-frame construction with a soft suede finish and signature Paper Planes energy.

Real Tree meets the B-Side. The B-Side Real Tree 9Forty brings a bold camo look with an easy everyday fit.

A little texture goes a long way. The Planes A-Frame Corduroy Snapback gives your everyday rotation a more elevated feel.

The hat that started it all. The Original Crown 9Fifty Snapback features a timeless structured fit, classic black undervisor, and the signature Original Crown design.