Paper Planes x JAŸ-Z30: London

30 years of Reasonable Doubt. Three decades of influence. And now, London gets its moment. As JAŸ-Z brings the celebration to Tottenham Hotspur Stadium for two unforgettable nights on September 3rd & 4th, Paper Planes steps in to celebrate the Paper Planes way with a collection built for a moment this big. This collaboration brings together JAŸ-Z’s legacy, London’s energy, and the unmistakable Paper Planes point of view. A lineup of heavy hitters created to honor 30 years of music, culture, style, and influence. From New York to London, the connection runs deep. When it came time to celebrate JAŸ-Z’s 30th, it was only right Paper Planes came through with a collection this moment deserved. 30 years. Two cities. One stadium. Heavy hitters only.

Background Image
Background image

Built around Hov’s international legacy, this JAŸ-Z30 long sleeve brings a bold graphic treatment to a piece made for one of hip-hop’s biggest milestones.

Shop The International Hov Tee

London takes the spotlight. The JAŸ-Z30 celebration lands at Tottenham Hotspur Stadium on September 3rd & 4th, marking 30 years of Reasonable Doubt with two unforgettable nights in the city.

Shop The London Tee

A London exclusive take on the JAŸ-Z30 collection, bringing the energy of the city into a commemorative piece made for Hov’s September 3rd & 4th takeover at Tottenham Hotspur Stadium.

Shop The London Hoodie

The JAŸ-Z30 Euro Jay Jersey is one of those pieces that speaks for itself. Bold from top to bottom, with serious presence and unmistakable Hov energy, this is a standout built to turn heads and hold its place in the collection.

Shop The Euro Jay Jersey

JAŸ-Z 30 At London's Tottenham Hotspur Stadium

The Story Continues

After honoring the legacy, step into what’s next with the newest Paper Planes arrivals crafted for today and tomorrow.